´It's crucial to this strategic shift that we not confuse the desire of the picture with the desires of the artist, the beholder, or even the figures in the picture. What pictures want is not the same as the message they communicate or the effect they produce; it's not even the same as what they say they want. Like people, pictures don't know what they want; they have to be helped to recollect it through a dialogue with others.
︎ W.J. Mitchell, What do pictures “really” want ?